Our largest Industry Meetup (ever!) was last night and our panelists gave great advice and insight into using social media for a brand. We were joined by Aubrey Cornelius from Sprocket Communications, Meg Ruggieri from Bound Agency, Lindsay Naughton and Brittany Brennan from Patterns & Pops and Kiwi Schloffel from Craft Boner.
Here’s the top five things we learned last night.
- Social media shouldn’t be forced. In the moment experiences should be raw and fit your brand. It’s not always about having the most styled photo to post. You don’t have to celebrate “National Cheeseburger Day” if it doesn’t fit your brand.
- It can be stressful to post to social media and stick to a schedule. It’s ok to focus on another part of your business for a while. Social media ebbs and flows based on what other parts of your business are growing at a certain time.
- When deciding how many times a day to post, play a little bit hard to get. Keep a little mystery about your brand so followers get excited to see your content. How many times a day would you want to see a friend’s post? Don’t be the annoying friend who posts constantly about every little thing.
- If influencers are reaching out to you to seek a partnership, it’s ok to ask them if they already shop with you. If they don’t, ask why they want to work with you. Pay to play partnerships are hard. It’s easier to work with people who already know and care about your brand, no matter how many followers they have. An impassioned customer converts better than a passive influencer.
- Use social media to find new allies. The whole point is to be social. Create a community with other brands who fit your brand, are located near you or fit into your brand’s lifestyle. Get involved in the hashtags you use. Find other brands / people using those hashtags and talk to them. Making yourself social and communal helps you reach more people.
Missed us last night? Join us in April for “Building Your Dream Team” Reserve your spot below!